Newspaper executives are being asked to complete a survey to provide a better understanding of how newspapers are reacting and changing their businesses to respond to ongoing changes to traditional news operations.

This is the second such survey carried out by The World Association of Newspapers and News Publishers (WAN-IFRA), the UK’s University of Central Lancashire and the Norwegian School of Management. The short World Newspaper Future & Change Study 2010 should take no more than 15 minutes to complete and will address how newspapers are adapting their businesses for digital and in response to ongoing international and localised financial pressures.

Last year, despite extremely challenging financial circumstances for many newspapers around the world during the financial downturn, the majority of the 657 respondents indicated that their companies were in innovation mode, creating new print and digital products and new businesses, such as insourced printing, training and events.

Respondents’ identities will remain confidential.