Glam Media, the ad network which serves over 500 lifestyle and women’s blogs and websites, has launched a new service to distribute video across its network of sites.

GlamTV will feature how-to clips from VideoJug and news from E! Online, alongside music, comedy, entertainment and lifestyle videos from a range of producers and websites, according to a press release from the company.

To launch the service, the publisher has teamed up with Brightcove, allowing users of Brightcove’s internet TV platform to distribute their video content across Glam’s network.

The launch aims to give publishers in the Glam Media network ‘content which is costly to produce’, while providing the video producers with access to niche audiences.

According to a report on Webware, revenue from GlamTV will be shared between all partners in the distribution chain: video producers, Glam and the website hosting the vid.