Last month Journalism.co.uk shared the story of Australian journalism student Tom Cowie, who had created a social media campaign to boost and document his search for that elusive first job in the industry.

He told Journalism.co.uk:

In the past few years, journalism students have been told that now they need a published portfolio to get noticed, which is often built through unpaid work. I think we have gone past that now. The industry is becoming increasingly reliant on social media and students need to be able to boast a personal brand, whether that be through Twitter, Facebook or blogging. Journalists need to be able to market and promote their own work. While this philosophy may seem like it has foundations in PR, I don’t think today’s journalism students have a choice if they want to get employed. The onus is on us to build audiences and make sure the right people are reading.

Well, 38 days after starting his site, hashtag and search, he’s landed a job as a junior reporter with Australian news and commentary site Crikey. Congratulations Tom.