The stereotype was that journalists were never far from a bar… now publisher Singapore Press Holdings (SPH) is betting on its readers’ fondness for a drink with the opening of a new sports bar earlier this month. The watering hole will be linked to SPH’s tabloid title The New Paper:
The New Paper Sports Bar offers punters live football matches on a host of large TV screens, oodles of Asia’s Tiger Beer and an exclusive live feed from The New Paper’s newsroom where its sports writers offer up-to-the-minute betting tips.