A blog post that examines the buzzword ‘hyperlocal’. Lost Remote’s Cory Bergman argues that its use should be restricted to describe coverage more local than ‘local’. The Fast Company’s headline refererring to the ‘$100 billion potential of hyperlocal news’ particularly irks him.
“If you cover a city or a town, you’re a local site. Hyperlocal is a subset of local, not the catch-all buzzword for all of it (which explains the $100 billion number.) And slapping a garage sale map on a city news site does not make it hyperlocal.”