Men’s magazine Nuts has officially launched its community section MyNuts.

The social networking channel, which recorded 4 million page impressions during its month-long beta trial, lets users create their own profile pages to which they can upload video and images.

MyNuts subscribers can add friends and feedback to other users profiles and content.

Jo Smalley, Nuts publishing director, described the launch in a press release as the latest phase in creating a cross-platform strategy for the magazine.

There’s also a competitive edge to the section with the chance for a photoshoot for girls who submit photos and £50 on offer for the funniest video submitted.

MyNuts users should be aware however of the site’s terms and conditions, which state:

“IPC shall have no obligations with regard to the User Generated Content to monitor the User Generated Content to ensure that it complies with applicable laws or regulations. You remain solely responsible for the User Generated Content…”