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The Mirror‘s partnership with Roo Media to deliver more video content on its site has been described as ‘a bloody mess’ by former site editor Steve Purcell.

His comments, which form part of Neil Thurman and Ben Lupton’s academic report into multimedia storytelling by British news websites, were made last year – shortly after a video player supported by Roo’s technology was introduced to the site.

“The promises that were made by [our content partner, Roo Media] didn’t materialize…. It was a bloody mess, relying on American led stuff,” Purcell told the report, which questioned leading editors on newsroom convergence, video and audio content, multimedia training and the potential for advertising within digital content.

An additional interview with Anne Spackman, editor of TimesOnline, highlighted similar concerns over the launch of video with Roo on the site.

“We didn’t have a sense of ownership of the player… When those early deals were done nobody knew what people would want to watch on a site like ours…”

Part of the problem, said Spackman, was that providers did not understand what video content would work well alongside a text story on the site.