It certainly caused a snigger or two in the Journalism.co.uk office when, more than a year ago, we came across the unfortunate byline placement on this story in the Times, which happened to be about the Vienna Boys’ Choir sex abuse scandal – a story written by Roger Boyes, Berlin correspondent for the newspaper.

Since then, as reported by FleetStreetBlues, Boyes has had to bring in reputation management to clean up the damage caused to his online profile. In an article for the Times today, as FSB reports, Boyes writes about about how he had to perform “a kind of digital exorcism”, whether he liked it or not.

Here’s the hitch though: I never wanted to join Facebook. Now I am signed on (and have no access to it), accumulating friends who presumably have been put up to it by the reputation managers. It’s not me, it doesn’t feel like me. And the YouTube video, though duly positive, just looks daft. So it seems that the only way I can fight the lasting effects of my Twitter ambush is by exposing myself more online.