Publishing 2.0 takes the Yahoo/Microsoft story as a good example of where it is uneconomic to run news pieces that will just be swamped by leading and other news sources running the story.

Over 2000 news pieces on a Google News search about the latest developments about the deal – if your not it the top ten – is it really worth the bother?

“If each site were, as in print, an island unto itself, this would make sense – if the news outlet did not cover the story then its readers might not know about it,” wrote Scott Karp.

“But seen as a whole on the web, which connects each and every one of these websites, and especially seen through the lens of an aggregator like Google News or Techmeme, this huge mass of content about the same story doesnâ