Online publishers will now have free access to licensed images from celebrity news agency Splash News, as the agency teams up with image technology firm PicScout.

Using PicScout’s PicApp tool, Splash hopes the deal will address the concerns of content owners and photographers about copyright and use of material online

“Making Splash content available through PicApp offers an innovative way for thousands of blog sites to enter the content licence market by utilizing our images with PicApp’s ad-funded technologies and in turn, exposes our rich database of images to millions of people. Splash teams with PicApp to reduce online piracy and to create a new media revenue stream for its contributors,” said Gary Morgan, CEO of Splash News, in a press release.

An RSS feature on PicApp allows users to set up automated criteria for the images they want with an alert sent to them when this material becomes available.