Following the surge of comments generated by Charlie Brooker’s Comment is Free article, he’s asking this week what impact search engine optimisation could have on the quality of journalism online.

To take his point to the extreme Brooker gives us a fully SEO-ready article complete with celebrity names, certain pharmaceutical brands and political links (I’d mention them by name but that would start a kind of SEO vicious circle for this post).

As one commenter points out, Brooker’s got it spot on – at the time of writing his article occupies the top five slots when you Google the key SEO terms shown below:

Jokes aside – Telegraph.co.uk’s Shane Richmond has given us some insight into the site’s SEO strategy, would be good to hear what might be going on with the Guardian.