Sky’s new hompage – unveiled today – features a new video and picture ‘carousel’ displaying footage of news, sport and entertainment news.

The media company hopes that presenting existing video clips in ‘an intergrated way’ will drive traffic across its portfolio of websites, such as Sky Sports and Sky News.

Speaking about the launch, Paul Wright, Sky’s digital media director, said that the strength of its editorial content and its entertainment focus would prove popular with online visitors.