Following a research report, Paul Conley feels its time for him to say something he has ‘hesitated to say’. “The B2B industry, as we know it, is about to collapse,” he writes.
The B2B publishing industry currently now dominated by giant print companies and smaller web-only companies is about to collapse, he continues.
When the dust settles, B2B journalism will still be here – but many of the companies that make up the industry will be gone, he predicts.