PDA looks at an article in the forthcoming edition of Wired UK from Nick Bilton, a user interface specialist and lead researcher at the New York Times, who has been analysing the growth in linking from newspaper websites’ homepages.
“So we’re showing people online 300 more options on one page than we show them in print. And we wonder why people have information overload of content,” writes Bilton.
Some interesting stats pulled out by PDA on its own site, Guardian.co.uk, which has 1,941 words on its starting page, 350 individual links and 1,222 linked words.