Another publisher signing up to the to-pay-or-not-to-pay iPhone debate: Dennis Publishing is planning to launch an iPhone app for its e-magazine Monkey.
The app will cost £1.79 and, if successful, could spawn similar applications for Android and Blackberry devices, according to NMA.
Dennis Publishing is to launch a mobile TV version of its free online-only weekly men’s magazine Monkey.
Andrew Nicholls, partnerships and mobile manager at Dennis Publishing, told Brand Republic: “The huge popularity of Monkey as a digital magazine has led to the natural progression of the brand onto mobile.”
The service will be available to customers of UK mobile networks. It can be downloaded by texting the keyword Monkey to 63333.