Pete Cashmore, founder and CEO of Mashable, has said bloggers should be finding niches to blog about and focusing on microblogging, according to Anne Helmond, our blogger on the ground at the Blog08 conference taking place in Amsterdam today.

“Apparently blogging is dead, it’s all about microblogging. Blogging is hard now. How do you compete with blogs created by established media empires who create blogs? Find a niche. What’s the future of blogs? According to Pete it is about how do you aggregate the dispersed conversation that’s on FriendFeed and Twitter, or do you want to completely distribute content as a brand?” Anne writes in a post, which appears in full on her own blog