Fairfax media’s digital arm has launched TheVine – a news, entertainment and social networking site aimed at 18-29 year olds, The Australian reports.

According to the report, Pippa Leary, Fairfax digital managing director for media, Fairfax staff will make some contribution to the site, which is also be linked to by the group’s Sydney Morning Herald, Age and Brisbane Times websites.

However, an editorial team for the site will be recruited and managed by project partner youth marketing company LifeLounge, as the Fairfax team is too old for the TheVine’s intended readership.