Kapost, a new site for web publishers, is about to launch a mechanism for paying journalists a bonus if their articles clock up a certain number of web hits, retweets or Facebook ‘likes’.

What is Kapost?

Kapost is an online system for web publishers to manage all areas of production.

It works in conjunction with a site’s own CMS, such as WordPress, and allows freelancers to pitch story ideas and get paid in a single click via PayPal. An invoicing service is coming soon.

There is a calendar for managing workflows and a CMS for any publisher that does not want to use their existing system.

Editors can drill down to view the performance of stories by author, on a categorised topic (such as health or education), or by individual story and analyse the traffic generated. Organisations can then opt to pay reporters an additional bonus for popular stories.

Grace Boyle from Kapost spoke to Journalism.co.uk from the company’s base in Colorado:

We don’t want to replace Google Analytics but we are taking the most important analytics metrics and we show which of your contributors are giving you the most traffic.

She added that Kapost’s aim is to reduce the amount of administrative duties required of editors.

Kapost is free for organisations with three people or less; it is $8 per user per month for larger organisations.

To see a demo of Kapost, click on the video below.

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