IPC Media has launched a website for its fashion title Look – its first magazine site designed out of house.

The new site, launched last week, offers fashion and beauty news alongside an online shopping facility.

The design will aim to capitalise on the 77 per cent of the magazine’s readers, which research suggested, access the web every day, a press release from the publisher said.

The site will be headed by online editor Jayne Cherrington-Cook, who has previously worked with Yahoo and AOL.