Get your rugs out in the office, today’s the first day of PICNIC 08, the ‘cross media bonanza’ in Amsterdam, from 24-26 September. This year’s theme is ‘Collaborative Creativity’.

The speakers’ line-up is eclectic, and includes people such as Kara Swisher, co-executive editor of AllThingsDigital, Ethan Zuckerman, co-founder of globalvoicesonline.org, and Genevieve Bell, anthropologist for the Intel Corporation.

For those who have to munch their jam sandwiches on their own and can’t get to the Netherlands, follow online. There are RFID games, online social networking, a mobile application, a widget, a live feed, live report aggregated content, and blog, all available from the main site.

Live streaming can be followed throughout the three days.