BBC development producer Matthew Cashmore (about to leave his job for a new role at Lonely Planet) is chronicling his trip to Russia with two of this friends, using JTR video – they broadcast live from wherever they are every day at 19:00 BST from their mobile phones.
The player on the site allows followers to watch their progress, live or from previous uploads, and users can also follow their blog and podcasts.
The trip is described as ‘3 blokes, 3 bikes, 3 weeks’ and is in aid of the Everyman charity, which supports research into male cancer.