Campbell Cowie, director of policy development for Ofcom, admitted today that even he doesn’t always understand Ofcom policy documents and joked that a limit to the number of acronyms allowed should be introduced.

Speaking at the Westminster Media Forum event on the UK government’s ‘Digital Britain’ plans:

“We need to think about the way we write our reports. We need to understand that we are writing for a much broader audience when we are consulting and writing about policy.

“When we bring people from the value chain together the kind of conversations you have are very different. I think we need to be very conscious of that when we are developing policy.”

Almost there Campbell – if you hadn’t used the phrase ‘value chain’ we’d have given you extra marks. Good news for those journalists lumbered with reading report after Ofcom policy report.