Dutch newspaper DAG handed out 1000s of disposable cameras to its readers today, the Newspaper Innovation blog reports.

Recipients have been asked to take one photo with the camera and then pass it on. The last person should return the camera to the paper for the pics to be developed.

A rough translation from the site suggests the aim is to get a snapshot of 24 hours from 27 (the number of pictures on the film) different perspectives.

The paper will then publish some of the photos with the best winning a prize – announced on October 1.