More publishers are moving into the world of vertical search it would seem, as William Reed Business Media announced the launch of a specialised search engine for the food and drink industry.

According to a press release, therightinfo.co.uk will provide over 60,000 contacts and details of 40,000 companies in the industry across 30 companies, incorporating all The Grocer‘s content.

The publisher will be hoping to replicate the success of Zibb.com, the business search engine produced by Reed Business Information, which attracted around 350,000 unique users last month.