Commenting on Roy Greenslade’s analysis of Newsquest’s advertising decline, myfootballwriter.com‘s Rick Waghorn has indicated some traffic success for MFW’s Ipswich site.

According to Waghorn, unique users to the site increased from 5,500 in December last year to 22,000 by January.

In terms of advertising, Waghorn added, the number of banner, button and sky ads delivered by the site has increased ’13-fold’ year-on-year to 1.3 million last month.

“We may still have a long way to go in getting our commercial model to catch up with the editorial one, but having just witnessed our new Ipswich Town site quadruple in uniques in a month… at least I’m not going quietly into the night,” he writes.