#wef11 audio: Zeit Online’s Wolfgang Blau on not being ‘locked into an app’

At the World Editors Forum today editor-in-chief of German news site Zeit Online, Wolfgang Blau, discussed the company’s decision to build a html5-optimised site to present the website on the tablet instead of a native app, which is instead used alongside its print products.

Some of the advantages for this model, as cited by Blau included having shorter product cycles which are better suited to the web environment, lower development and maintenance costs and the opportunity for higher advertising revenue.

I spoke to him after the session to get more detail on Zeit Online’s approach:

Wolfgang Blau, Zeit Online by journalismnews

During our conversation I mention Apple’s new subscription rules and the concerns this raised for some publishers about lost revenue and the lack of a direct relationship with the audience and related data.

When Apple first announced its new subscription plans in February they states that “customers purchasing a subscription through the App Store will be given the option of providing the publisher with their name, email address and zip code when they subscribe”.

You can read more on this debate here and about the Financial Times’ decision to also use a web-based app at this link.

The top 10 most-read stories on Journalism.co.uk, 8-14 October

1. Daily Mail takes after Werrity with dubious use of Fox business card

2. Guardian to publish daily newslist online

3. Global circulation falls as readers become ‘promiscuous’

4. Independent launches bold new masthead and dumps viewspaper in makeover

5. Guardian to launch ‘reflective’ iPad app at £9.99 per month

6. Keith Perch quits as Leicester Mercury editor

7. Ofcom dismisses PLO complaint against Al Jazeera English

8. Tool of the week for journalists – Codeacademy, for those who want to start to code

9. Paperboy app: Take a photo of newspaper article to find the digital edition

10. Independent launches metered paywall outside UK

#followjourn – @RupertNeate Rupert Neate/journalist

Who? Rupert Neate

Where? Rupert is the Guardian reporter who was the first to break the story, which eventually revealed the extent of the involvement of Dr Liam Fox’s friend Adam Werritty in the defence secretary’s foreign visits.

Twitter? @RupertNeate

Just as we like to supply you with fresh and innovative tips, we are recommending journalists to follow online too. Recommended journalists can be from any sector of the industry: please send suggestions (you can nominate yourself) to rachel at journalism.co.uk; or to @journalismnews.

#wef11: Ten lessons on news app creation from Mario Garcia

Today’s session on tablet applications at the World Editors Forum featured a fantastic presentation by Mario Garcia, CEO and founder of Garcia Media, who ran through 10 incredibly useful lessons to learn when creating news apps.

They are repeated below as he listed them (and are also posted on his blog):

1. Tell stories across platforms. “We must think in terms of a media quartet”.
2. What the tablet is. “A tablet goes beyond, to create an immersive experience, not a newspaper, not an online edition, not television, yet has the abilty to fulfil the role of all these platforms together”.
3. The lean-back platform. “You have got an audience that’s relaxed, but not that relaxed. At any point they want to know what’s happening now”.
4. What the tablet is not. “It is not a replication of the print/online experience”
5. Covering three tracks. “Users want their newspaper tablet apps to have the three main tracks of curated edition, news updates and e-readers”.
6. The tablet and design. “You have to make it sophisticatedly simple”.
7. Create those pop-up moments. “This is not a newspaper. When you design for tablet you design for the eye, finger and the brain and all have to be entertained simultaneously.”
8. Pay attention to the essentials. “Start with a good sense of navigation, make sure the user knows how to go from point A to point C or Z and make sure you give people ability to share.”
9. Make it functional. “Remember what people are using it for. They come to read, they come to read long, they come to read short. Need to train people in art to write mini story.”
10. You must consider a curated edition. Have an editor to curate the edition.

#wef11: ‘Newspapers need to work out what makes them unique and invest in it’

At the World Editors Forum in Vienna today there was a session which asked the question: what content should print newspapers focus on in order to survive and thrive?

Members of the panel shared a number of examples of the content which has worked for them, including special editions, building platforms for discussion and greater use of visualisation to explain complicated images.

But the overriding message was for newspapers to know what makes them unique and invest in this content, as outlined in detail by Han Fook Kwang, editor of the Straits Times in Singapore.

While other news outlets are cutting foreign correspondents, the Straits Times did the opposite.

We decided to invest heavily in our foreign correspondents and our ambition is to be the best English-language newspaper covering Asia. We believe we’re uniquely placed to do that.

You need to be clear about your focus and invest resources in it.

He also reiterated the point that in keeping this focus journalists must also make sure they fulfil their basic duty to make sense of the news.

You need to write stories in way readers understand and how it impacts their lives. We struggle with this every day when we report stories out of Europe.

Some papers do this very well. The Financial Times does a terrific job, not just in reporting but commentating, analysing and explaining to readers the complexity of issues.

There is a great opportunity. The world is a much more complex place. There are many issues that affect readers and newspapers should try to capitalise on it but they have to do it well.

In an age when there is instant communication, when everyone wants to be the first, preferably in 140 characters or less, newspapers also need to go back to core skills, to what they do well.

I don’t think newspapers are best are putting out news the minute it happens but we’re great storytellers and the reason why is because we have the tradition and resources to do this. In summary we should focus on good journalism, that hasn’t changed, but to do this you have to invest in good journalists. This starts from knowing your readers well and knowing what you mean to your users and what you represent to them.

#wef11: ‘We’re standing here with open arms’, Google tells publishers

The first session of the day at the World Editors Forum in Vienna today was a conversation with Stefan Tweraser, head of Google Germany.

During the Q&A session Tweraser faced the inevitable questions about whether or not Google is friend or enemy to publishers.

If you would join me for a small experiment, close your eyes and imagine a world without Google, would you fare better or worse? I think it’s difficult to answer because in 2010 alone Google has paid 6 billion US dollars to publishers worldwide. And on average every minute Google provides publishers with 100,000 business opportunities in terms of traffic.

… More than 80 per cent of people use a search engine when looking for content online. One couldn’t exist without the other.

The moderator mentioned that some saw the relationship as one of “mutual complaint”. Tweraser responded to say Google is transparent about what it does, and enables publishers to easily opt out.

Google News gathers news content from over 50,000 publishers and that number continues to rise and rise. On the other hand, if publishers don’t want to be found, there is one piece of code they put on their website so we don’t find them. We are very transparent.

Tweraser also made reference to Google’s new joint paid content platform OnePass, which launched in February, and provides users with a single point of payment for content across a variety of websites.

There is a need for a payment aggregator for paid content and that’s what we’ve been doing with OnePass. We’re still building partnerships. There is enough of an opportunity for joint business models.

When asked for more details on whether other publishers have signed up, and plans to push the platform out more widely, Tweraser seemed to keep his cards close to his chest.

We have launched in several markets and we are actively looking for more partnerships. We are open for business with OnePass.

He added that it’s “in Google’s DNA to partner”, and called for publishers to view it as such.

Google News lives because it partners with more than 50,000 and shares revenue with them on a very significant scale. We are open to partnerships in almost any aspect of our business.

… The one recommendation I can give you: view Google as a partner who’s standing there with open arms.

#wef11 – Panellists share advice on how to build communities

There were lots of nuggets of advice to take away from the community building session at the World Editors Forum in Vienna yesterday, from specific tips offered by panellists to inspirations to be taken from the projects they are involved in.

Some of the tips from three members of the panel have been collected below:

Jim Brady, editor-in-chief of the Journal Register Company

There is a difference between “shallow engagement” and “deep engagement”. He says shallow engagement examples are comments on articles which are not responded to, “you’re not really engaging just giving a platform for them to talk to each other”, user photo contests or sharing tools, which “allow the community to recirculate your journalism, but there’s no direct engagement”.

Deep engagement is about spending real physical time with the community, he said, such as through open newsrooms, hosting of events or curating work of community members. “This gives you feet on the ground”, he said.

But you have to give up some control if you want to work with the community, he warned, and you need them to view you as a partner, and then they will come to site more regularly, link to you more, tell their friends about you and “root for your success”.

Anette Novak, editor-in-chief, Norran

“It is about actions, not just words”, she said. Novak gave several examples of how Norran has been productive in responding to the views of the audience, such as starting a campaign about train service. A resulting poll showed 90 per cent of readers “were really happy about it”, she said. “They really felt we were on their side”.

Much like Brady, she also encouraged opening up the newsroom. Norran runs a project called eEditor, an online chatroom people can use from 6am until the newsroom closes to discuss the news list which is put out to the community to enable them to “co-create with journalists”.

Mark Johnson, community editor, the Economist

Johnson told the conference to think beyond the article, offering the example of month-long festivals the Economist ran which were based on themes of special reports.

He also urged the audience not to feel like they need to change who they are or what they do to fit in to the community, or feel the need to dumb down. “Work out what is special and unique and then decide how you can translate that wherever you want to build community,” he advised.

#wef11 audio: Jim Brady of Journal Register Company talks open newsrooms

During the building communities session at the World Editors Forum in Vienna today, editor-in-chief of the Journal Register Company Jim Brady discussed a number of ways in which you can build communities and importantly, greater engagement with your audience.

One of the ways is through opening up the newsroom, referring to the Register Citizen in Torrington, which opened up a newsroom cafe open to the public at the end of last year.

Members of the community are welcome to get involved either virtually, such as by attending news meetings via Skype or physcially by coming into the newsroom to talk to reporters over a coffee.

I spoke to Jim at the end of the session to find out more about the project, and how it has developed in its first year.

Jim Brady, Journal Register Company by journalismnews

Another member of the panel, Anette Novak, editor-in-chief of Norran in Sweden, also discussed a similar project they run online, called eEditor, which you can find more on here. There will be more tips on building communities from the World Editors Forum session on Journalism.co.uk tomorrow.

The topic of enhancing community engagement was also discussed at Journalism.co.uk’s own event news:rewired, which took place in London last week. You can see a liveblog of that session here, and a copy of the presentations from those speakers is available at this link.

#wef11: Why Der Spiegel and the Hindu used WikiLeaks as a source

In today’s session on WikiLeaks and whistleblowing at the World Editors Forum in Vienna, the panel included a number of news outlets which have chosen to publish WikiLeaks material, and some which hadn’t, who shared their thoughts on the platform and process. Some interesting opinions were discussed.

First up, N Ram, editor-in-chief of India’s the Hindu told the conference that his publication had a clear understanding with WikiLeaks and as a result the newspaper was able to offer a “series of worthwhile insights”.

It is an astonishing achievement for any journalistic venture, not to mention a not-for-profit that relies on volunteers. It shows the power of new technology but even more the power of ideas of justice and freedom including the idea that information wants to be free and you have to show very good cause if it is not to be free.

WikiLeaks has a role on the global media stage, as a reliable source, as an enabler. My contention is that there’s nothing nebulous about WikiLeaks or OpenLeaks as a source and we need to cut through the muddle. The muddle is not out there but in our mindsets as professional journalists who often work on the assumption that we have to follow clear standards for dealing with a source. This is a myth. Market practice takes in an astonishing range, from ethically sound rules to an anything goes approach e.g. paying sources, corrupting high value sources, stings purely for sensationalism.

He added that it is not just sources which have an agenda, as do news organisations.

There is no special reason to be suspicious of the agenda of WikiLeaks etc. You just have to apply good journalistic verification procedures and standards.

Another newspaper which partnered with WikiLeaks was Der Spiegel in Germany. Editor-in-chief Mathias Muller von Blumencron discussed the pressures of this form of work, saying there is a lot of credibility at risk if it emerged that such processes were not safe.

It seems in the digital age every step is traceable. Perhaps we all focus too much on technical aspect. In the end it all becomes a very human factor, which I think is more important than the technical aspect. It’s called credibility and trust. Does the audience feel the news organisation handled it in protective way?

He said the paper decided to deal with WikiLeaks last year, as it had the impression that “the material was so important that we had to find a way to publish it in a responsible way”.

We were also thinking it was valuable to work with partners in other parts of the world. Things change. sources change, We don’t know about the future, but what happened during the last month was not making us very happy [a likely reference to WikiLeaks’ decision to publish the US embassy cables in full unredacted form].

It was interesting to then hear the viewpoint of Tom Kent, standards editor and deputy managing editor of the Associated Press, which did not publish the material and is, in his words, a “virgin” as far as working with WikiLeaks is concerned.

Leaked information becomes really valuable when combined with interviews and analysis and leak sites tend not to do a lot of this. If leaking does become a new way of reporting, leakers will face the same issues as news outlets. How do you know what stuff is real? It will be increasingly possible to forge what seem to be authentic documents, or thousands of documents, so they may eventually find their credibility at serious risk. I would not like us to get to a place where we ask for information and authorities say “it’s secret, just try to steal it”.

Looking forward to the next step for newspapers, N Ram said papers need to be bolder and collaborate with hackers, “in a legitimate sense”.

The most elegant way will be to have an open-door approach. This can be a very powerful way of enabling although not soliciting sensitive material relating to security. We all have to gear up, take this seriously, because if we don’t do it other newspapers will.

During this panel session OpenLeaks co-founder Daniel Domscheit-Berg said why he feels journalists must become more aggressive.

#wef11: Journalists must become more aggressive, says Daniel Domscheit-Berg

German journalist and co-founder of OpenLeaks Daniel Domscheit-Berg, who set up the whistleblowing platform after leaving WikiLeaks, called on journalists at the World Editors Forum in Vienna to become “more aggressive” in publishing public interest information.

Speaking on a panel titled ‘After WikiLeaks: The next step for newspapers’, Domscheit-Berg highlighted the importance of the role of journalists in extracting the stories from leaked material while WikiLeaks offers whistleblowers an ease of digital data-dumping not available through news organisations.

WikiLeaks offers part of the aggression that the civilians expect from you people but you don’t give it back to them.

The only new thing I think about the whole WikiLeaks story is that it offered people a means to submit large amounts of information that was easier than contacting you, by just a few clicks online. In the digital society this is what you as an industry needs.

The OpenLeaks model, which is not currently live, works on the premise that its role is to provide the technology for whistleblowers to pass on material to specific organisations, news outlets and NGOs, based on the needs of the source.

Domscheit-Berg said the platform was set live for five days in August which proved to be “quite successful”.

We want to be facilitators. We don’t ever want to get in situation of having information and then deciding who to give it to.

At WikiLeaks we had this big cache of documents and we wanted to collaborate with a few newspapers. So if you are an outfit that enables whistleblowers then you will have the trouble of not being political in who you work with.

A source of OpenLeaks can pick the organisation they think is good, and we pass it on. They decide how to go along with making this public. This will enable a more robust process.

Near the end of the session he also called on journalists to share information more freely.

I believe that we’re living in an information age, developing into an information age and in that age information is the currency so it’s very important that because of this world being so complex that we share this information.

It wouldn’t be right to offer a mechanism to make sure journalists get more papers and then put them in a drawer and the public will not know.

You need to be more aggressive in the way you’re publishing, being transparent and showing that you’ve done a good job. This will not only be better for everybody it will also make sure you get more credibility.

This is part of what the future needs, that we give out more information.

He added that OpenLeaks has mechanisms in place to ensure that, with the source’s permission, even if information is given to one organisation, it will be shared with others.

This is so the media do not depend on copying stories from each other but use source material from each other. This sharing is what the future needs.

He added that in the future the platform will also look to bringing in the wider community to help in the investigative process of working through larger batches of material.

Daniel Domscheit-Berg, co-founder of OpenLeaks by journalismnews

There will be more from this panel on Journalism.co.uk soon.