Category Archives: Magazines

Dan Baum: A short career at the New Yorker tweet-by-tweet

We’re a little late off the mark with this Editors’ Pick, but it’s a goody. @DanielSBaum’s tweet-by-tweet account of his:

“… Short Career at The New Yorker

Ran as a Series of Tweets on

May 8, 11, and 12, 2009″

Full story at this link…

And his reflections here…

FolioMediaPro: ‘Are magazines prepared for the digital era?’

A discussion started on May 18 is yielding some interesting responses. Bart Mariner kickstarted it with this:

“In the last months I’ve been attending several conventions. I don’t share some pessimistic views from tired publishers. My recent job experience has been with newspapers and many of them have reasons to be scared of since they provide information and it is seen nowadays as a commodity. But magazines are more than information. They are about experiences and they have been able to built communities around them that are the basis to built digital places. Do you agree?”

Full discussion at this link…

Instyle.co.uk gets a makeover with new ad formats

IPC Media’s InStyle has revamped its website with a new black background, bigger images and new advertising formats, including a larger size MPUs – an Internet Advertising Bureau (IAB) first, according to a press release.

Instyle.co.uk

The main features of the new design are:

  • Easier navigation
  • Enlarged fashion section
  • A list containing all featured celebrities and designers with access to photo galleries
  • New hair and news channel
  • Video beauty guidance
  • Microsites linking to a fashion events calendar
  • Online shop

Bloggasm: Paste magazine raises $175,000 in reader donations

In less than 10 days since it put out a call to readers for donations, US music magazine Past has raised $175,000.

The title, which already has around 200,000 subscribers, hopes a figure of $300,000 can be reached.

Bloggasm’s Simon Owens asks whether the same model can work for other publications.

Full post at this link…

Times Online: Time Out’s Elliott considers selling control to expand online

Tony Elliott, the proprietor of listings magazine Time Out, is considering selling control of the title to help fund online expansion.

“We want to develop in Edinburgh, Bristol, Leeds and Manchester; in Miami, Los Angeles and San Francisco. And we’d certainly not look to launch magazines in places like Paris or Los Angeles without a developed website in place first,” he told the Times.

Full story at this link…

InPublishing survey: ‘Behind the turnover figures, the industry is essentially still in profit’

The publishing industry is in ‘remarkably robust’ health, according to a new survey of 187 companies – encompassing 911 consumer magazines, 855 B2B magazines and newsletters, 413 newspapers (both regional and national) and a total of 1,056 individual websites.

The survey, which was a joint project between Wide Area, Wessenden Marketing and InPublishing magazine, suggests a slide rather than plunge in industry turnover – partly a result of ‘headcount reduction and ruthless cost control, where marketing budgets in particular have suffered’.

“Online growth is clearly outstripping print revenue trends; circulation revenues are performing better than advertising sales; and subscription sales better than retail copy sales. ‘Other revenues’ (which include reader offers, events & services, as well as contract publishing) are showing medium growth, behind online, but ahead of print revenue streams,” the survey suggests.

This is an extensive piece of work, well worth a read (you’ll need to register), and includes sub-sections dealing with:
Online opportunities and threats
Website profitability and costs
How publishers are planning to ‘manage the future’

Some key findings from the report are below:

  • 59 per cent of those surveyed have under 10 per cent of their turnover coming from online/digital activities;
  • Online revenue streams are showing the most growth with paid-for online content, classified online and display advertising ranking above print revenue streams;
  • 20 per cent of publishers surveyed are looking to grow staff numbers, while 54 per cent will hold steady;
  • Online, the highest threat publishers are facing is a lack of resources/focus/knowledge e.g. not having the skills in-house to adapt to new technologies or resources to develop online offerings;
  • Cutting costs and overheads and developing more innovative, multimedia advertising strategies are seen as the most critical tasks for publishers going forward.

Journalistic issues raised by the Jared Diamond case

The latest on the $10m lawsuit filed by two Papua New Guineans on April 20, against New Yorker magazine and Jared Diamond (follow link for background).

As Knight Science Journalism Tracker noted the AAAS’s Science magazine gives a detailed account of the case and appear to have obtained the first quotes from Diamond and the New Yorker Magazine in regards to the allegations. Science magazine’s article is available to subscribers, at this link.

According to Science, Diamond told them: “Everyone knows that The New Yorker is not a scientific publication; it’s journalism.”

David Remnick, editor of The New Yorker is also quoted: “Journalistic practice differs from scientific practice in a number of ways and this seems to be one of them. Using real names is the default practice in journalism.”

Remnick  defended Diamond’s article to Science. “It appears that The New Yorker and Jared Diamond are the subject of an unfair and, frankly, mystifying barrage of accusations”. Diamond told Science: “The complaint has no merit at all.”

StinkyJournalism.org, which published the report investigating Diamond’s article have responded to the Science feature here, at this link.