Video gaming website NowGamer.com was launched by publisher Imagine Publishing on Friday. The site is the first in a series of ‘supersites’ from the company to go live in the next couple of years, according to a release from the group.

The clean, easy-to-navigate site was created with Bedford-based technology partner, Evolving Media and, unlike most gaming websites, it avoids a typically overcrowded, hectic layout.

The stand-out thing about NowGamer.com though it allows you create your own personal space of sorts:

Users can drag and drop different content widgets around the homepage, ranging from podcasts to previews, and reposition each element according to their interest – or even just delete it if they see fit.

Users can also redefine the content so that it only includes material relevant to the video games platform they use, be it Nintendo Wii or iPhone.

This modern, mature approach is also combined with a wealth of expert knowledge. The people behind the site, from Imagine, have all had a  history in the field of video games journalism, working on titles including SegaPro and 360 in the past. The site is also able to make use of Imagine Publishing’s extensive back catalogue which started in 1995.

Although only formed in May 2005, Imagine Publishing is already responsible for 25 websites and 20 magazines.