US publisher Gannett (which is parent company to Newsquest in the UK) is trying out a paid-content model at three of its newspaper websites while it considers a broader online payment model, Bloomberg reported this week.
Chief executive officer Craig Dubow told Bloomberg that Gannett is likely to experiment more before making a decision about the broad use of paywalls.
Gannett’s newspaper in Greenville, South Carolina, has started charging readers $7.95 a year to access content devoted to Clemson University sports. Those subscribers view 40 to 70 pages per visit, compared with 6 to 8 pages on Gannett’s free websites, according to the McLean, Virginia-based company.