Bloomberg News this week announced plans to launch Bloomberg View – a new editorial page which will feature columns and commentary across all of Bloomberg’s platforms.

In a release Bloomberg said that David Shipley and James Rubin will be joining Bloomberg News as executive editors in January, to lead the new feature.

“I look forward to joining Bloomberg at a time when rational thought and commentary in the media is needed now more than ever before,” Rubin said. “There is an urgent need for ideology-free, empirically-based editorial positions about the pressing issues of our time, and we plan to deliver them.”

In a report by the New York Times Matthew Winkler, editor in chief of Bloomberg News, said the editorial page will be “consistent with the values and beliefs” of founder Michael Bloomberg, who is also the mayor of New York City.

“I fully expect us in our Bloomberg View always to reflect those values. In fact, I want people to come away from reading the Bloomberg View infused with those beliefs and values.”