NewsBasis, a site which aims to provide a platform for greater relations between journalists and companies, has launched its Content Development Exchange today.

According to a press release the exchange hopes to connect reporters with thousands of vetted companies to help develop story ideas.

Members of the exchange have access to story ideas that are relevant to their editorial focus, free of charge. These story ideas are presented in a unique summary format limited to 280 characters so members can quickly assess fit and follow up to further develop stories that are relevant to them. Members can also post requests for content, sources, and expertise that are automatically routed to other members with relevant expertise.