The DailyFinance profiles Handpicked Media, an independent blogs network covering women’s fashion, beauty and lifestyle which has recently signed up new blogs and added Debbie Djordjevic, former editorial director at Hearst Digital, to its ranks.
Bloggers and the publishers get together every six weeks or so socially, and blogs keep 65 per cent of the revenue earned from their sites.
That revenue is generated because, as a collective with key opinion-formers and influential bloggers on its rosta, Handpicked can bring in more advertising and create more opportunities than any single blog, presenting agencies and advertisers with a single point of contact.