While it isn’t unusual to see press releases or even a company blog on some firms’ websites, Intel has created an editorial team separate from this newsroom to run the site freepress.intel.com, reports Memeburn.
Why have they taken this step?
With all the changes happening in media, journalists are having to cover a lot of beats and they don’t have the time to do in-depth reporting on Intel, or much in-depth reporting at all. It is frustrating because there are some great stories within Intel that aren’t being told.
We know we have the expertise in-house to report on these stories so we thought “why not do it ourselves?” We have people on Intel’s communications team that are former journalists so we put together a team, that includes us and one or two others, to try and tell these stories.
Our communications team, for good or bad, is very focused on product launches. But there are so many other stories to tell. Intel is a very large company with many interesting projects, and people.
All reasons that suggest we’ll be seeing a lot more of this type of venture in the future.