Newspaper Innovation: History suggests Independent’s i may face rough seas

Newspaper Innovation looks at the Independent’s plans to launch a new 20p daily newspaper and considers its sources of inspiration, including Portuguese newspaper i (as mentioned by Journalism.co.uk on Monday).

This paper was launched in May 2009 with a print run of 100,000. Cover price was €1 – so more expensive than the Independent’s ‘i’ and also with more pages. The paper is published by Sojormedia Capital, owned by the Lena Group.

Since launch, however, the paper got in serious troubles, as the public demand for the paper was less than expected. Editor Martim Avillez Figuereido left the paper after disagreements with the management.

The post also considers the fortunes of similar “lite” newspapers, such as Welt Kompakt, Chicago’s RedEye and Red Streak – and suggests that the Independent’s plans might not be plain sailing.

Full post on Newspaper Innovation at this link…

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