The Times’ Media Decoder Blog: Analysis from the US-based Pew Research Center suggests Apple and its products dominate US technology news reports with 15.1 per cent of tech articles surveyed by the centre over the past year focusing primarily on the company.
It’s not as if Microsoft lacks for public relations people. But Apple is especially effective at seizing journalists’ attention, said Amy S. Mitchell, the deputy director of the Project for Excellence in Journalism, citing the anticipation for new devices and Apple’s “very public way of releasing products.”