Writing on the Online Journalism Blog, Paul Bradshaw shares key points from the internet section of Ofcom’s latest report on The Communications Market 2010, analysing the implications of each for online publishers.
1: Mobile is genuinely significant: 23 per cent of UK users now access the web on mobile phones (but 27 per cent still have no access to the web on any device).
Implication: We should be thinking about mobile as another medium, with different generic qualities to print, broadcast or web, and different consumption and distribution patterns.