If you’re looking for a new way to offer content to your online audience, Christine Gallagher at socialmediatoday.com discusses the value in multimedia platforms, in particular audio interviews on topics of interest.
She says it is a ‘win-win’ situation for online content providers, their audiences and sources alike.
By doing so you will be providing valuable content to your audience while building relationships with the people you interview. I have developed a deeper relationship with each person that I have interviewed on my online radio show and my listeners are really enjoying the content.
She offers advice on who to interview, what to ask, how to record it and the best way to maximise the impact of the end product online.