Fairfax Media, one of the main newspaper groups in Australia, has been taking external YouTube video and re-publishing it in their own media player, says Tim Burrowes of Australian marketing and media site, Mumbrella.
When the YouTube content is embedded on other sites, it’s a benevolent little ecosystem – the site gets free content, YouTube gets revenue and the creator gets revenue. So it’s a shame that Fairfax Digital’s answer to this is the sort of thing that gives traditional outlets a bad name – lifting the content.
Since Mumbrella raised the issue, Fairfax has responded and says it is looking into the complaint. In the meantime, it has changed the video clips noted by Burrowes, and is now using the embedded YouTube player.