Publisher of the Mail Online, the Daily Mail & General Trust (DMGT), has shared some of its executives’ slide show presentations from an investor day.

The presentations explain on why the online paper is staying free, and not going down the the Times Online route.

You can download the slides here, or find paidContent:UK’s excellent summary at this link. The group says that while charging for niche and mobile might work:

MailOnline – uniquely among UK newspaper sites – is now big enough to make the advertising model pay.