The Financial Times is working with Foursquare to provide free subscriptions to users of the location-based social networking site who “check in” to selected locations, Business Insider reports.

The deal will target younger readers, for example by featuring coffee shops and other spots located close to universities and business schools, who may be turned off by the rates for a premium subscription to FT.com.

[T]he Foursquare deal opens the FT up beyond their typical straight-laced business subscribers, and attempts to get a decidedly younger, more web-savvy potential consumer interacting with their brand.

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