Dramatically named blogger and journalism entrepreneur Lockhart Steele has guested on mediabistro’s Media Beat video series in the last two days, with the last episode appearing later this afternoon. Steele began blogging around the beginning of the decade while working in magazines. He was recruited by Nick Denton as Gawker began to pick up traffic and later became managing editor of the site, seeing it expand from just a handful of editorial staff to around 150.
In the second installment of the Media Beat series, below, Steele discusses getting traffic through Twitter and Facebook, diversifying revenue streams online, and “looking for niches where we can be a little bit weird”.