Independent.co.uk has a new wall, but it’s not of the Murdochian sort. It’s a News Wall displaying free content.

“It’s basically just a different way of presenting content. It simply pulls in new stories which have pictures attached and presents them,” editorial director for digital, Jimmy Leach, told Journalism.co.uk.

“It’s an aggregator of our own content, but trying to be an engaging one. Partly different presentation and partly, to be honest, an SEO play, giving the spiders something to crawl over,” he said.

Meanwhile, one of his colleagues, Pandora diarist Alice-Azania Jarvis,  isn’t entirely convinced. But what’s it for, she tweeted. Leach replied: “It’s a wall. It has news on it. It’s the News Wall. C’mon, what else do you need?”