Remember the provocative Gannett Blogger? Well, the persistent thorn in the side of the US’s largest newspaper group is back. After attacking his blog’s trolls and launching Ibiza Confidential (now shelved), Jim Hopkins is re-igniting the Gannett Blog. He has also launched – both are still in early stages – the New York Co. Blog and the News Corp. Blog. Here’s an extract from a Q&A with Hopkins for the site Jilted Journalists:
Q. How is your strategy different now vs. before July?
A. I’m working harder on keeping Gannett Blog’s tone more civil. I’ll still pursue company news aggressively, but I hope in a less provocative manner. Also, I’m moderating comments more carefully. Much of this is in response to feedback from readers. Finally, I’m experimenting with two new media-related blogs, but they’re still very much in their infancy.