This is a cross-post from Malcolm Coles’ personal website. You can read other posts by Coles on the Journalism.co.uk Editors’ Blog at this link.
UK national newspaper Twitter accounts are continuing to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:
- July to August growth: 17 per cent
- August to September growth: 17 per cent
- September to October growth: 13.1 per cent
- October to November growth: 8.3 per cent
The detail
These 130 accounts had 1,801,811 followers on November 2, up by 137,568 from 1,664,243 on October 1. Of that increase, 95,007 (or 69 per cent) was for the @guardiantech account (which benefits from being on Twitter’s suggested user list).
(NB – the Telegraph seems to have deleted its badly spelled @TelegraphScienc account, so I’ve restated October’s figures to be for 130 accounts, rather than the 131 I used to track).
The biggest mover was @MirrorFootball, up 11 places to 81st (from 455 to 809 followers), suggesting the Mirror is finally making some use of Twitter (most of its other accounts are near the bottom – and only appear to have moved up a place because of the demise of the Telegraph’s Science account).
As ever, the full spreadsheet is here or you can see the iframe below.
These feeds are auto. If there’s no human interaction and engagement, the growth will slow. Simply being a link dump is not a solution.