Journalism.co.uk is at the Institute of Communication Ethics Annual Conference today, hosted by Nick Jones, former BBC political correspondent.

Jones kicked proceedings off, talking about the ethics of an apology: the way the media is influenced by the technique, seeing it as a victory when one is achieved.

Just say the ‘S’ word, Alastair Campbell warned politicians in the midst of scandal. But, Jones warns, the apology fad leads to ‘personality-driven’ news.

More on that one later. In the meantime, follow @journalism_live for occasional tweets. Big Brother’s Bex (2008) is on the stage now and papers on PopBitch (by me) and Susan Boyle (by Spencer Murphy) to follow.