The BBC is looking to appoint a social media editor to help the corporation better understand how to explore social media and best practice for using it.
The BBC already has members of its team scanning social media for news, Nic Newman, future media and technology controller, confirmed.
Last month the Guardian reported that a ‘radical redesign’ and relaunch of BBC websites is planned for March 2010, with a focus on social media – according to the paper’s sources.
Among the changes outlined were ‘a new homepage and underlying hosting platform’, radical changes to news navigation, commenting facilities on programmes, the launch of the Open iPlayer and new connections to third party platforms.
The BBC, however, denied such a ‘radical overhaul’ to Journalism.co.uk, although it said ‘a refresh of the BBC News site’ will take place in due course – as previously reported.
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This all feels rather belated, given the bloating and over-saturation of news with the online rantings of the ubiquitous Anyone and Everyone.