Belinda Luscombe reflects on this week’s announcement that Business Week is up for sale – the latest blow to business journalism.
“Business Week is being crushed by the story it spends so much time covering. The category’s core advertisers – financial services, automotive and business-to-consumer types – have borne the brunt of the recession. And all advertisers now have many more outlets in which to spread their spending. More magazines are covering business, and there are dozens of newer, cheaper digital players on the block,” she writes.
“So while ad pages are plummeting for all magazines, they’re flirting with terminal velocity for business titles.”