Martin Moore, director of the Media Standards Trust, picked up a Private Eye story mentioning that seven regular sports journalists for the Telegraph are fakes.
Using the opportunity to plug the MST’s recently updated Journalisted.com as a research tool, he reckons ‘it would appear to be true.’ Read Moore’s post in full for his thoughts and concerns:
“Even if one accepts that, in an age of print, this was a common and recognised inside practice, does that make it justified? And, in the age of blogging, linking, transparency, and of the importance of cementing the brand of your journalists? Isn’t it time it stopped?”
But does it matter and what’s new about that, a couple of the commenters ask, below the piece.
What are the pros and cons of bylines? Is a byline a helpful mechanism in the checks and balances process anyway? Does a legit byline help decrease the level of agency-lifted copy? Some of the UK’s best journalism is un-bylined after all (the Eye, the Economist etc.).
It matters because of what it’s concealing. The Eye and Economist’s pseudonymous and anonymous pieces are original to the journals: the Telegraph was using made-up names to disguise its use of agency copy. A poor show for transparency and for quality journalism.