Kevin Anderson has a nice round-up of US Wired’s editor Chris Anderson’s recent trip to the Guardian’s office, during which the author of soon to be released book ‘Free’, gave his views on charging for online news.
Publishers will need to grow their offerings and should look at building communities around content, according to Chris Anderson.
“One of Wired’s sister publications at Condé Nast, Golf Digest, is thinking about creating a club tied to the magazine. Members could get exclusive lessons or discounted access to courses. Thinking out loud, Anderson said: ‘If Wired was a club, what would that entail?’,” reports PDA.
Anderson also believes people are more likely to pay for relevance than quality.