While journalist and publisher Dan Mason says that UK ‘local websites have travelled a huge distance in the last two years, with committed journalists doing their best against the odds’ he thinks that more could do with a ‘welcome mat’. He has discovered sites with few contact details and with not-very-welcoming tone and layout.
…”this exercise brought home how ‘media’ is truly only half the story now and forever. ‘Social’ comes first. No relationship. No journalism. No business.”